When it comes to B2B outreach, there’s more to consider than just acquiring new customers. In fact, successful business to business outreach requires building and maintaining relationships with other businesses – and that takes a while and consistency.
So from choosing the right target audience to creating compelling content, we will give you 6 tips for B2B outreach that will set your business up for success.
Research Your Target Audience
First step to your business-to-business (B2B) outreach is research.
You need to know your target audience, their needs and pain points, and how your product or service can help them.
To get started, create a buyer persona for your ideal customer. This will help you zero in on the right people to target with your outreach efforts. Once you understand who you’re trying to reach, you can start crafting targeted messages that will resonate with them.
Remember that your target audience may need to be more familiar with your brand, so don’t assume they’ll automatically understand what you’re offering. Instead, take the time to explain how your product or service can benefit them.
Go for Personalized Email-Marketing
Email marketing can be a highly effective way to reach out to potential customers and partners in the business-to-business world. But with so much competition in the inbox, how can you ensure your messages stand out?
One way to do this is to personalize your email marketing campaigns. Take the time to segment your lists and target your messages to specific groups of recipients. This will show that you understand their needs and are more likely to result in a positive response.
In addition, don’t be afraid to get creative with your subject lines and content. If you can capture their attention and interest, you’ll be well on your way to making a lasting impression – and generating more business. In fact, personalized email marketing has shown 22% open rates.
Use Videos For More B2B Leads
Video is one of the most popular content formats on the internet. And for a good reason—it’s engaging, informative, and easy to consume. But did you know that video can also be an effective tool for B2B outreach?
Using video in your outreach efforts can help you stand out from the competition, build relationships with potential clients, and close more deals. Here’s how:
Makes Your Outreach More Personal
You make a personal connection with the recipient when you use video in your outreach emails or social media messages. A quick 30-second introduction or case study can be much more effective than a long written message.
Builds Trust and Credibility
When you put yourself on camera, you’re showing potential clients that you’re an expert in your field. This allows your potential clients to get to know you more personally, which can build trust and credibility in your business.
Can Increase Page Views and Engagement
Videos are great for building traffic to your website. They can also increase engagement with your content and social media messages.
More Engaging than Text-based Content
People are more likely to watch a video than read an article or whitepaper. A video can capture attention and hold interest in a way that text cannot.
Explainer videos and whiteboard animation are popular ways to increase your b2b leads by posting product demonstrations, their uses, and the values it provides to the customers. Social proof through the power of customer testimonial videos also represents valuable help for the sales process.
What sets video apart from other kinds of content is its ability to come into play at every stage of the sales funnel, and that 54% of consumers want to see that kind of content the most.
By building relationships and interacting with potential customers on social media, businesses can create a more personal connection that leads to trust and sales.
Social selling allows businesses to connect with more people in an informal and personal way. This type of selling has been shown to be more effective than traditional methods, such as cold-calling or emailing lists of potential customers.
In order to be successful at social selling, it’s essential to understand how each platform works and how to use them effectively.
For example, LinkedIn has become one of the most robust B2B lead generation social platforms. It is no longer merely used for recruitment because It has a wide variety of options to connect with qualified prospects, providing them with details about the solutions you can deliver to them, from in-mail to messages, company updates to likes.
By using LinkedIn, salespeople have noticed a surge of 51% chance of meeting their sales goals. At the same time, it allows directors to achieve promotions 1.6 times faster.
You can use Twitter to share relevant information and connect with influencers. And you can use Facebook to create a community around your product or service.
However, social selling has its challenges. Businesses need to be strategic in their approach, using the right platform and targeting the right audience. They must also be prepared to engage in two-way conversations, listen to feedback, and build relationships over time.
When done correctly, social selling can effectively reach new customers and grow your business. By taking the time to understand the process and staying true to your brand’s voice, you can create lasting relationships that lead to success.
Here are a few tips to help you get started:
1. Define your goals. What do you hope to achieve by using social selling? More sales? Better relationships with customers? A deeper understanding of your market? Once you know what you want to accomplish, you can start developing your strategy.
2. Identify your audience. Who are you trying to reach? What kinds of content will they be interested in? Where do they hang out online? Answering these questions will help you determine where to focus your efforts.
3. Build relationships. Social selling is all about building relationships with potential customers. So don’t be afraid to reach out and start a conversation.
Write Compelling Content
Being compelling is a key to B2B outreach content. After all, you want your target audience to keep reading (and maybe even take action).
So, what makes for compelling business to business content? Here are a few tips:
1. Write headlines that pack a punch. Your headline is the first (and sometimes only) thing potential readers will see. So, make sure it’s exciting and accurate.
2. Get to the point. Don’t beat around the bush – get straight to the heart of the matter. Your readers will appreciate it.
3. Use strong language. Be persuasive in your language choices. Strong words can go a long way in getting your message across.
4. Be relatable. Show that you understand your reader’s pain points and needs. If you can do that, they’ll be more likely to respond.
5. Use an image or video. It’s a proven fact that visual content is more engaging than text alone. Visuals help readers associate with your brand and take action on your message.
6. Keep it short. Limit your message to a single paragraph or even a sentence. If you try to cram in too much, it could be distracting and confusing for your readers.
7. Make it actionable. Give your reader specific instructions on what they need to do next.
You’ve made the initial contact, and you’re feeling good about it. But now what? How do you turn that first interaction into a lasting business relationship?
But what does following up actually entail?
For starters, you need to have a system to keep track of your outreach efforts. This could be as simple as a spreadsheet or CRM tool.
Once your system is set up, ensure you’re following up with every lead. This means sending personalized emails, making phone calls, and connecting on social media.
It’s easy to send out a follow-up email, but it can also be paramount in obtaining leads to a purchase. A study by SoPro found that simple follow-up emails produced a 77% response rate.
Following up is essential to see actual results from your b2b outreach efforts. By staying top of mind and keeping the lines of communication open, you’ll be well on your way to success.
Find out more about building client relationships in our guide to Linkedin.
Azfar is the founder of 2XCO.com, a digital marketing agency based in Delhi. His expertise in B2B outreach and conversion has resulted in growing his agency rapidly in just a few months.