Global Playboy
  • Travel
  • Work & Money
  • Lifestyle
  • Health & Fitness
  • Technology
  • Reviews
Facebook Twitter Instagram
Global Playboy
  • Travel

    The Benefits of Staying in Travel Hostels: Why They’re Not Just For Budget Travellers

    7th June 2023

    All About the Spanish Digital Nomad Visa: Live and Work in Spain!

    26th May 2023

    The Basics of Planning a Trip to Thailand

    22nd May 2023

    Travel Upgrade? How To Get The Best Airport Lounge Access

    20th May 2023

    Living the Dream: A Beginner’s Guide to RV Life

    18th May 2023
  • Work and Money

    All About the Spanish Digital Nomad Visa: Live and Work in Spain!

    26th May 2023

    How to Monetize Your Instagram – The Complete Guide

    25th May 2023

    Payroll Analytics: Using Data Insights To Optimize Payroll Operations

    24th May 2023

    Managing Your Rental Property: Tips and Best Practices

    12th May 2023

    Exploring ERP: An Overview of Different System Types

    11th May 2023
  • Lifestyle

    The Rise of Stealth Wealth: Living Lavishly in Disguise

    1st June 2023

    The Enigma of Silence: How to Speak Less & Say More

    27th May 2023

    How to Check the Level of Your Emotional Intelligence

    26th May 2023

    Lesser Known Mens Watch Brands That Are Perfect for Flexing

    21st May 2023

    How to Talk to Smokin’ Hot Women (and Have Them Like You)

    15th May 2023
  • Health & Fitness

    How to Check the Level of Your Emotional Intelligence

    26th May 2023

    Causes and Treatments of Sleep Apnea: Natural vs Medical Methods

    26th May 2023

    Once You Start Testosterone Therapy Can You Stop?

    19th May 2023

    3 Tips for Starting Your Wellness Coaching Journey

    29th April 2023

    Living With Dentures: 5 Things You Need to Know About Wearing Dentures

    23rd April 2023
  • Technology

    How to Monetize Your Instagram – The Complete Guide

    25th May 2023

    Payroll Analytics: Using Data Insights To Optimize Payroll Operations

    24th May 2023

    Photo Editing Tips for Beginners

    22nd May 2023

    The Best Tinder Opening Lines For Guys: 24 Lines That Work!

    15th May 2023

    Exploring ERP: An Overview of Different System Types

    11th May 2023
  • Reviews

    Improve Your Forex Trading with the Best Paid Signals

    13th May 2023

    Is eharmony the Best Dating site You Haven’t Tried?

    9th May 2023

    Apollo.io Review: Is The Lead Gen Tool Powerful Enough?

    1st May 2023

    Instantly.ai for Cold Emailing – Is it Worth it?

    25th April 2023

    Copy Trading with FX Pro Copy Trader – Review

    17th April 2023
Twitter Instagram LinkedIn RSS
SUBSCRIBE
Global Playboy
Twitter Instagram LinkedIn
Home»Work & Business»Do You Need To Blog For Your Business?
Work & Business

Do You Need To Blog For Your Business?

Oli LynchBy Oli Lynch18th October 2021Updated:10th March 2023No Comments6 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Reddit WhatsApp Email
Do you need a business blog?

Setting up an online business is easier than ever. And there is so much opportunity to make money online, that more people than ever are setting up websites. From ecommerce to affiliate marketing, the potential for profit seems limitless.

However getting your business seen is the tricky part. With 500,000 new websites created every day, and thousands of new businesses going under every year, having a strategy is key for success.

One thing you might have heard is that blogs for business are one of the best ways to get organic search traffic. But is this true? Do you need a blog, and how do you even go about working out what to write?

And how can a business even use a blog?

We’ll take a look at all of these questions and more right here…

Why blog for your business?

The reason people blog on business websites is to create content for search engines to find. This is referred to as ‘organic’ content. Put simply, by creating useful content that is related to your business, you increase your chances of your business getting found for specific search results.

So if, for example, you’re trying to rank in the search engines for a competitive search term, you can create content designed to serve this use.

As an example: you run a business offering remote personal assistance services for busy executives. A remote PA is increasingly a popular option for business people, but they don’t always want to hire someone full time.

How do you find clients?

You can go and find them on your social networks or apply for PA jobs online. Or… You can setup your business website and fill it with useful content about how a PA can help a business professional.

Regular blogging indicates to the search engines (e.g; Google) that this site is relevant, and therefore will rank higher.

And the more regular your blogs, the higher the chances of your site ranking on page one of Google. And that is why you create a blog for your business. In fact copywriting and content writing are essential skills for business.

But do you need a blog for a business?

Are there alternatives to blogging?

Blogging is time consuming and can be difficult if you’re not a natural writer. So what are the alternatives?

Running pay per click ads on Google, Facebook or Linkedin can be a great way to improve your brand visibility. This allows you to advertise your services, and hopefully win some new leads.

Google Ads is the most popular way to promote your business. Yes, it can be costly, and it doesn’t guarantee instant results. But with PPC ads, you know you can target specific demographics quickly.

Using social media can also be very useful, especially Linkedin. In fact finding clients on Linkedin is a key part of any business services website. For ecommerce or retail, you’ll be more likely to use Instagram, Facebook or Twitter to win retail customers.

You can also create other forms of useful content, such as YouTube videos or Instagram posts. These are as time consuming as written content though, and don’t serve as organic content for search engines.

Put simply, having a strategy of writing blogs for your business is going to help you in the long run.

What do you blog about for your business?

One major problem for business owners is coming up with blog ideas. The trick is to research your audience and try to understand what they’re looking for – and then give them content.

For example, if you’re offering a new brand of skateboard equipment, you’ll want to offer buying guides for skateboarding, how to guides and product reviews.

If you’re setting up a tourism business, you might want to write a blog about the best things to do around your area, post about whats on/whats happening and maybe even profile associated businesses.

Going back to the personal assistant, you might want to blog about how to organise time as a business person, or other pain points.

Put simply, you want to identify what your ideal customer is looking for, and write for them.

It’s a good idea to create a strategy and to stick to this, at least at the beginning. Create a schedule of posts that you can write for two or three months, and stick to it.

Understanding SEO

Put simply, SEO is search engine optimisation. This is the art and science of writing content that is designed to be found by the search engines, but is useful for human readers.

When creating a blog for your business, you should have at least a basic understanding of SEO.

I highly recommend using Yoast, if you have a WordPress based website. This offers a really useful guideline to follow when writing your blog.

A very simple guide to SEO is:

  • Identify a search term and try to use this naturally within your content
  • Use variables of this search term too, but don’t ‘stuff’ keywords into your blog…
  • Use subheadings that ask a question, then answer the question under that heading
  • Write for people, not search engines
  • Use images that are relevant to the blog

This is just an overview of SEO, but you can check out a more in-depth guide to SEO here.

How quickly can I expect to see results from blogging?

Organic search results are a funny beast. If you’re targeting a low competition search term, you can be in the search results in a few days. For more competitive search terms, it can take weeks, months or… You might not rank at all.

It depends on a lot of factors, which is why it’s often a good idea to hire an SEO professional to manage your business blogging.

They will usually advise on things like image alt-tags, keywords, strategy and backlinks. Like I said, there’s a lot of factors to consider.

But writing a blog for your business is very much worthwhile, especially if you want more organic search terms.

Hire a professional blogger and SEO manager for business.

Related

Oli Lynch
  • Website
  • Twitter
  • LinkedIn

Freelance content manager and CEO of Sentient Creative. Oli is a keen blogger, regular traveller and sports fanatic.

Related Posts

All About the Spanish Digital Nomad Visa: Live and Work in Spain!

26th May 2023

How to Monetize Your Instagram – The Complete Guide

25th May 2023

Payroll Analytics: Using Data Insights To Optimize Payroll Operations

24th May 2023

Managing Your Rental Property: Tips and Best Practices

12th May 2023

Exploring ERP: An Overview of Different System Types

11th May 2023

The Dos and Don’ts When Selling Your Business

8th May 2023

Leave A Reply Cancel Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Trending Now
Fun Stuff

What Is A Playboy? (And How Can You Be One)

By Oli Lynch5th September 20210

Ah the Playboy lifestyle. The envy of both men and women around the world. After…

Howling for the Wolf Cut: A Trendy and Versatile Hairstyle

2nd April 2023

The Justin Welsh Linkedin OS Course: Honest Review

24th January 2023

Best Places To Buy Your Tailored Suit

10th June 2021

69 Flirty & Sexy Questions To Ask A Girl (For First Dates or More…)

24th May 2022

All About the Spanish Digital Nomad Visa: Live and Work in Spain!

26th May 2023

Subscribe to Updates

Get style, business and travel guides straight to your inbox. Sign up for our newsletter (guaranteed spam free).

Latest Posts

The Benefits of Staying in Travel Hostels: Why They’re Not Just For Budget Travellers

7th June 2023

The Rise of Stealth Wealth: Living Lavishly in Disguise

1st June 2023

The Mans Guide to Buying Underwear For Your Girlfriend

31st May 2023
© 2023 The Global Playboy . All rights reserved.
  • Home
  • About
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Cookie Policy

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT