Global Playboy
  • Travel
  • Work & Money
  • Lifestyle
  • Health & Fitness
  • Technology
  • Reviews
Facebook Twitter Instagram
Global Playboy
  • Travel

    The Benefits of Staying in Travel Hostels: Why They’re Not Just For Budget Travellers

    7th June 2023

    All About the Spanish Digital Nomad Visa: Live and Work in Spain!

    26th May 2023

    The Basics of Planning a Trip to Thailand

    22nd May 2023

    Travel Upgrade? How To Get The Best Airport Lounge Access

    20th May 2023

    Living the Dream: A Beginner’s Guide to RV Life

    18th May 2023
  • Work and Money

    All About the Spanish Digital Nomad Visa: Live and Work in Spain!

    26th May 2023

    How to Monetize Your Instagram – The Complete Guide

    25th May 2023

    Payroll Analytics: Using Data Insights To Optimize Payroll Operations

    24th May 2023

    Managing Your Rental Property: Tips and Best Practices

    12th May 2023

    Exploring ERP: An Overview of Different System Types

    11th May 2023
  • Lifestyle

    The Rise of Stealth Wealth: Living Lavishly in Disguise

    1st June 2023

    The Enigma of Silence: How to Speak Less & Say More

    27th May 2023

    How to Check the Level of Your Emotional Intelligence

    26th May 2023

    Lesser Known Mens Watch Brands That Are Perfect for Flexing

    21st May 2023

    How to Talk to Smokin’ Hot Women (and Have Them Like You)

    15th May 2023
  • Health & Fitness

    How to Check the Level of Your Emotional Intelligence

    26th May 2023

    Causes and Treatments of Sleep Apnea: Natural vs Medical Methods

    26th May 2023

    Once You Start Testosterone Therapy Can You Stop?

    19th May 2023

    3 Tips for Starting Your Wellness Coaching Journey

    29th April 2023

    Living With Dentures: 5 Things You Need to Know About Wearing Dentures

    23rd April 2023
  • Technology

    How to Monetize Your Instagram – The Complete Guide

    25th May 2023

    Payroll Analytics: Using Data Insights To Optimize Payroll Operations

    24th May 2023

    Photo Editing Tips for Beginners

    22nd May 2023

    The Best Tinder Opening Lines For Guys: 24 Lines That Work!

    15th May 2023

    Exploring ERP: An Overview of Different System Types

    11th May 2023
  • Reviews

    Improve Your Forex Trading with the Best Paid Signals

    13th May 2023

    Is eharmony the Best Dating site You Haven’t Tried?

    9th May 2023

    Apollo.io Review: Is The Lead Gen Tool Powerful Enough?

    1st May 2023

    Instantly.ai for Cold Emailing – Is it Worth it?

    25th April 2023

    Copy Trading with FX Pro Copy Trader – Review

    17th April 2023
Twitter Instagram LinkedIn RSS
SUBSCRIBE
Global Playboy
Twitter Instagram LinkedIn
Home»Work & Business»7 Ways to Grow Local Business With Digital Marketing
Work & Business

7 Ways to Grow Local Business With Digital Marketing

Gesten Van der PostBy Gesten Van der Post11th November 2021Updated:11th November 20212 Comments5 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Reddit WhatsApp Email
how to promote a local business online using digital marketing

Looking at starting a business, or growing an existing one? Digital marketing is an important component in any business plan.

When it comes to growing a local business, digital marketing still has an important part to play. Even when you’re simply targeting locals. There are a lot of things that need bearing in mind though, and digital marketing can be a minefield.

So, what are the best tips to grow your business online?

1. Make sure your website is excellent

This is obviously an important step, but one that many people miss. Many local businesses aim to grow their online brand just by using a Facebook page, or a basic WordPress site. The problem with this is, it doesn’t look very professional and it doesn’t give you much scope to grow.

Building a good website is actually very simple with plug and play website builders from WordPress. And it doesn’t even cost much to buy a domain name and host it online. In fact, you can easily start running a website from around US$80/GB£50 a year.

With a good website, you have a platform to build your business, your social media presence and to expand when you’re ready.

2. Interact with local enterprise on social media

Another important step is to have social media accounts that link to your website. Most people interact with business pages on Facebook, Instagram, Twitter and Linkedin, so make sure to have a fully set up page if it’s relevant to your business.

For example, a restaurant might not need a Linkedin page, but then a business services company might not need Instagram.

With your social media set up, make sure to interact with other local enterprise and initiatives. Work with your local trade department to raise your local profile online, and work with local influencers to get more engagement with your business.

3. Research and target local keywords

Only you understand your local audience. And a critical part of growing any online business with local focused digital marketing is understanding what people are looking for.

This means you’ll need to use some keyword research software, for example SEM Rush. This gives you fantastic insight into both you and your competition, what people are looking for online.

Keyword research software can be expensive though, so it can work better to hire a local digital marketing expert to do the research for you. There are also free digital marketing and keyword research tools, although, obviously, these aren’t as effective.

4. Ensure your brand and domain name are visible locally

If you’re trying to expand your business locally with digital marketing, you also need to leverage the power of offline marketing. There are many different ways you can do this. For example:

  • Sponsor a local sports team (it doesn’t have to be a big one, perhaps a local school team or amateur league – this can be quite cost effective).
  • Work with local events to get your brand seen as a sponsor. For example if there is a business conference, they might be keen to have local sponsors and their brands in the background.
  • Sell t-shirts, caps and other clothing items, if this is relevant to your business. This obviously works if you have the kind of branding that people are happy to wear and display.
  • Run print adverts in local newspapers and magazines. This can be quite expensive, compared to digital marketing, but is still effective.

This is just the tip of the iceberg with offline ads, but you can find tons more ideas just by looking around you.

5. Run online ads

Pay per click advertising is very effective, even for local digital marketing. Google Ads, Facebook Ads and Microsoft (Bing) Ads can be quite a cost effective way to get your brand seen locally.

If you’ve done your keyword research then you can run small and carefully targeted campaigns at key points in the marketing calendar. If you are running ads, you’ll need to watch your budget and we highly recommend blocking fake traffic which can really inflate your digital ad spend.

If you’re running Google Ads, there is a wide variety of click fraud protection software. Read up on which is best and which one fits your budget. If you’re trying to choose ClickCease vs Clickguard, ClickCease offers coverage for Facebook including Instagram, and is the superior software too.

6. Ask for reviews online

People look to online reviews more than ever, so make sure your reviews are glowing. Ask people to leave feedback online, and maybe even offer an incentive if they do, for example money off their next visit or other offer. You don’t have to do this though, but it can be a nice touch.

Realise too that a perfect 5 star score is very hard to achieve and actually isn’t really the best result. People trust a score between 4.3-4.8 more than a full 5 stars. As people have become more aware of fake reviews, they’re likely to raise an eyebrow about 5 star reviews…

Just offer a quality experience, handle objections and problems as efficiently as possible and don’t be afraid to ask for reviews on your preferred platforms.

7. Use the power of local hashtags

One final tip is to use local hashtags on your social media, and to ask people to tag you in their images. People love to pose for an Insta selfie, so give them something to include that references your businesses.

It might be a photo backdrop in your premises, or an art installation in your city that is commissioned by you.

As Oscar Wilde said, “The Only thing worse than being talked about, is not being talked about…“

And when it comes to local digital marketing, this is especially true.

So whatever your business, we wish you success, and hope that our tips to grow your local business with digital marketing will help!

Related

Gesten Van der Post
  • LinkedIn

Some people say Gesten is the Keyzer Soze of the journalism and content writing world.

Related Posts

All About the Spanish Digital Nomad Visa: Live and Work in Spain!

26th May 2023

How to Monetize Your Instagram – The Complete Guide

25th May 2023

Payroll Analytics: Using Data Insights To Optimize Payroll Operations

24th May 2023

Managing Your Rental Property: Tips and Best Practices

12th May 2023

Exploring ERP: An Overview of Different System Types

11th May 2023

The Dos and Don’ts When Selling Your Business

8th May 2023

2 Comments

  1. Control Wiring bethel Park PA on 13th December 2021 7:35 am

    Hello I am Chris, I live in USA, I’ve read your blog it is very informative and useful. Thanks for sharing.

    Reply
  2. Hector on 9th March 2022 10:47 am

    I have thought so many times of entering the blogging world as I love reading them. I think I finally have the courage to give it a try. Thank you so much for all of the ideas! We offer dedicated online class help to the students worldwide. Whether you are an intermediate student or graduate, we have the solution for every class problems. Take our online class help and boost your grades. Class Help Online

    Reply

Leave A Reply Cancel Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Trending Now
Fun Stuff

What Is A Playboy? (And How Can You Be One)

By Oli Lynch5th September 20210

Ah the Playboy lifestyle. The envy of both men and women around the world. After…

Howling for the Wolf Cut: A Trendy and Versatile Hairstyle

2nd April 2023

The Justin Welsh Linkedin OS Course: Honest Review

24th January 2023

Best Places To Buy Your Tailored Suit

10th June 2021

69 Flirty & Sexy Questions To Ask A Girl (For First Dates or More…)

24th May 2022

All About the Spanish Digital Nomad Visa: Live and Work in Spain!

26th May 2023

Subscribe to Updates

Get style, business and travel guides straight to your inbox. Sign up for our newsletter (guaranteed spam free).

Latest Posts

The Benefits of Staying in Travel Hostels: Why They’re Not Just For Budget Travellers

7th June 2023

The Rise of Stealth Wealth: Living Lavishly in Disguise

1st June 2023

The Mans Guide to Buying Underwear For Your Girlfriend

31st May 2023
© 2023 The Global Playboy . All rights reserved.
  • Home
  • About
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Cookie Policy

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT